Case Scenario:
In the health care industry, work is not divided among a team; rather, collaborators work together to complete the task at hand. This activity intends to facilitate a collaborative discussion centered on the research each member will complete. In your discussion, you will describe the use of business-to-business (B2B) and business-to-consumer (B2C) sales and marketing in health care. Chapter 12 of Consumer Behavior highlight information on B2B and B2C marketing and decision-making. (Solomon & Russell, 2024)
Preparation:
Review "B2B vs. B2C: What's the Difference" from this week's learning activities to learn the differences between the two types of business strategies.
Watch "Distribution System (B2B, B2C)" as you prepare to complete the assignment. This video gives insight to how businesses are now changing from marketing information straight to consumers.
Assignment Deliverable:
For this assignment, choose the following:
Use the example discussion prompt: Describe the use of B2B and B2C in health care.
A great way to start this discussion is for one group member to post the group's selected prompt in the team forum/team space area of the assignment. Group members can then post information they find and the corresponding citation. All group members should try to have their own research posted by Friday of this week.
To receive credit for your discussion, complete the following:
Part 1: (Each group member should have their own Part 1 research posted by Friday of this week):
As an individual, research the following and contribute to a substantial discussion with your peers regarding the discussion prompt in relation to:
How B2B and B2C are used in health care. Looking for Course Help?
Part 2: (The group should have this discussion):
As a group, host a substantial discussion on the topic. For the discussion to be considered substantial, the following must be included:
All members will provide details from their research.
All members will provide and cite at least 1 peer-reviewed, scholarly, or similar reference from their research (in the team space and should be on the reference page including in-text citations)