Question 1: What are primary differences between sales promotion and advertising?
Question 2: Discuss some media and non-media marketing communications that are typically employed to increase customer interest, demand, and sales.
Question 3: Does brand value always increase with increasing sales (of the product)? In this context discuss how discounts have the potential to affect (short term) sales and (long term) brand value.
Question 4: With regard to the Sender-Receiver model of the communication process what steps can current organizations take to "listen and understand" or to get customers to "listen and understand"? What steps are taken by your own organization to elicit and act on customers' feedback?