Solved: Differences between business and consumer markets, Marketing Management

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Differences between business and consumer markets

Problem 1-Which is preferable and why:

a company that conducts its own marketing research or one that hires an outside company to conduct research for it.

Problem 2- What are some of the differences between business and consumer markets? Why do some customers prefer more of a transactional relationship with business marketers?

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Marketing Management: Differences between business and consumer markets

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Marketing Management: Differences between business and consumer markets

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