Assignment task: You have been hired to implement the CRM system for WeLoveVideo, Inc. Part of your job is to propose and recommend a project approach based on several models. A meeting is scheduled for next week with the WeLoveVideo, Inc. CIO to discuss your recommendations on the project approach.
1. Explains the typical phases that comprise an entire systems project for waterfall and Agile SDLCs
2. Illustrates differences in documentation produced for waterfall and Agile SDLCs, with an explanation as to why it would or would not be used
3. Explains stakeholder expectations that should be set based on the chosen SDLC
4. Creates a graphic summary or chart comparing waterfall and Agile for the WeLoveVideo, Inc. CRM project, including features, team, delivery, and feedback
5. Lists attributes within WeLoveVideo, Inc. that would dictate your recommendation on the type of SDLC you would lean toward
Scenario: WeLoveVideo, Inc. is a mid-sized entertainment company, providing TV and video services to its customers globally. The company has become very successful, growing from 10 to 200 employees in the past 5 years and gaining significant traction in the market. In addition, their sales have grown from $100,000 to $40 million.
The primary services provided are streaming videos, primarily focusing on major network shows, along with current and past movie releases. They are seen as an alternative service provider to local cable and satellite TV.
As the company has grown in size and revenue, it has found that the database it uses to track customer data has become obsolete. The sales team has a hard time determining both its prospective customer demographics and its current customer preferences. Sales is in desperate need of a customer relationship management (CRM) system but is currently well positioned to invest in improving their internal systems.
The company has a functional organizational structure. Departments include Sales, Human Resources, Finance, Operations, and Product Development. Each of these departments are influenced by customer data and will be potential users of the new CRM. In addition to their internal users, they have partnered with all the major networks to license and make their shows available to customers.
A CRM system will be no small undertaking. Currently, customer data is being managed through multiple spreadsheets that will need to be migrated. In addition, Finance uses a system called, "Adaptive Insights for Finance," which will need to interface with the CRM to ensure integration of financial data.
Beyond this, WeLoveVideo, Inc. has focused on improving its employees' overall worker experience in terms of applications, workflow, and user interface. This new CRM will need to account for this, ensuring that the user interface and design lead to strong adoption across its users.
Speed of implementation will be critical, as the company senses it is losing money daily due to a lack of centralized customer information. WeLoveVideo, Inc. is hoping this CRM implementation will not only streamline Sales and Support but will also provide valuable insights about its customers' viewing and buying behaviors that will lead to increased market share.