Problem 1: Define the term Marketing
Problem 2: What is the difference between Marketing and Sales
Problem 3: What are the four Eras of Marketing
Problem 4: What is the role of a Marketing Plan
Problem 5: What is SWOTT
Problem 6: What is a marketing mix
Problem 7: Name and define the four Ps of the marketing mix
Problem 8: Define Marketing Research
Problem 9: Describe the two basic types of marketing research data
Problem 10: What is Benchmarking
Problem 11: Name four ways to segment a market
Problem 12: Define Product
Problem 13: Name and describe the four stages of the product life cycle
Problem 14: Name and define the four Pricing Strategies
Problem 15: What is product differentiation and why is it important
Problem 16: What are the 4 Steps to product development
Problem 17: What are the two basic types of Distribution Channels and the advantages and disadvantages of each
Problem 18: Describe the difference in Push & Pull distribution strategies
Problem 19: Define Promotion and name its 3 objectives.
Problem 20: Name and describe the 3 basic types of promotion