Difference between marketing and marketing communications
Problem: We learned about marketing communication this week and also discussed marketing concepts in general. Explain the difference between marketing and marketing communications. Be sure to support your answer.
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Briefly describe J.C. Penney's new pricing strategy, also providing background on the company and department store industry.
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Problem 1: Ford Motor Company summary on its pricing strategies and distribution channels. Problem 2: Do you believe these strategies are effectively reaching and serving the product's market segment?
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