Assignment:
What is the difference between advertising and sponsorship? Explain what motivates a company to engage in a sponsorship opportunity rather than simply being an advertiser. As a sports marketing professional, what do you think are the most important factors in attracting quality, long-term sponsors? Support your ideas with specific reasons, facts, and examples.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.