Case Study:
Q1. What is the difference between a product and a brand?
Q2. How do local, international, and global products differ? Cite examples.
Q3. What are some of the elements that make up a brand? Are these elements tangible or intangible?
Q4. Compare and contrast the three categories of innovation discussed in the chapter. Which type of innovation do flat-panel widescreen HDTVs represent? The iPad?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.