Problem: Did the financial strategies make sense for each given unit? Why or why not? Did the acquisition by Publicis Groupe SA change the results of the BSC? Now that you have analyzed both "prongs", did the two approaches worked in synthesis or in conflict?
Building a Strategic Balanced Scorecard by Saatchi and Saatchi:
https://www.fep.up.pt/disciplinas/lge405/ficheiros%20linkados%20a%20index_lge405_06-07/textos/leituras%20para%20tema%208%20-%20Balanced%20ScoredCard/obrigat%C3%B3rias/Saatchi&Saatchi%20Balanced%20Scorecard%20case%20study.pdf