Guidelines for Interview An Entrepreneur Assignment
Each student will interview an entrepreneur of his/her choice. The goal is to provide you with insights about entrepreneurship that cannot be obtained from classroom experience alone. Choose an entrepreneur who is on a pathway that's similar to your intended one (including but not limited to social, lifestyle/family, corporate, franchise, licensing, or growth oriented ventures) and in an industry (such as entertainment, nutrition/food, electronic etc) that is of personal interesting to you.
While you may find it difficult to cold-call an entrepreneur, you will find that most entrepreneurs will be honored to be asked about their experiences and will be willing to meet with you. Entrepreneurs' schedules are often tight, and your biggest challenge will be to find free time to meet them. Extensions will not be granted due to last minute scheduling.
Each student will visit the company to meet the entrepreneur, observe how the venture operates. The company can be in any type of business, must be at least two years old, and employ three people. If you choose a corporate entrepreneur, make sure that his/her project is at least one year old and has corporate funding and resources as support.
Written Assignment
Write a maximum 3 page, single-spaced paper that discusses what you have learned. Please make use of paragraph headings, sub headings and bullet points. The assignment consists of a draft and a paper .
• A draft of the interview. Needs to be typed as soon as you finish the interview, ideally within 24-48hrs of conducting it. Submit to the blackboard to the "Draft of Interview" section as soon as possible.
There is a sample draft of an interview that I did in the Reader under Week 5. The draft can be either very rough or a bit polished.
• The paper itself (20 points) needs to:-
1. Describe the entrepreneur's background, motivations for starting the venture, and challenges in growing the venture.
2. Evaluate the entrepreneur's personal pathway, which category of pathway does this entrepreneur fall into? How does this entrepreneur start engaging in this pathway? How does this entrepreneur make this pathway his/her own?
3. Draw two conclusions:
Conclusion 1: What makes the company successful (or not)? Discuss how the findings of the interview apply to or are meaningful to you. Discuss how you are similar or divergent from this entrepreneur? What have you learned about your own potential to be an entrepreneur?
Conclusion 2: What does this interview tell you about entrepreneurial pathway? What type of qualities that entrepreneurs who intend on taking this pathway should or should not have?
The objective is to drill down into the venture and thoroughly understand the entrepreneur and how he or she does business. It is critical that you do not just deal with superficial questions and answers. The key is to probe, to ask why and to delve beneath the surface. What insights can you offer about the person's career and your own entrepreneurial capabilities?
Tips
1. Interview must be approached rigorously, not casually. It is useful to prepare a list of questions before hand.
2. Do not wait to set up an appointment. Entrepreneurs by definition are busy people and you need to fit into their schedule. The interview should be at least 45 minutes or so.
3. The student should prepare questions in advance. It is helpful to first walk through the questions in a mock interview with a friend.
4. The student should develop an efficient means for taking notes or capturing the key points made by the entrepreneur.
5. The student should attempt to establish a personal rapport (taking the entrepreneur to lunch for the interview might help).
6. Teach the entrepreneur about the concept of pathway and let the entrepreneur explain his/her own pathway.
7. Don't just dwell on the positive. Try to cut through the bias or propaganda. Ask about the downside and the negative as well.
8. Be sure to examine the effect of the venture on the person's entire life.
Entrepreneur Interview
Sample Questions
Entrepreneur
Entrepreneurial Pathway
• What type of pathway does the entrepreneur consider him/herself in? (Including but not limited to lifestyle/family, social, corporate, franchise, licensing, or growth oriented ventures). Please see description of the pathway in the appendix. You might need to explain the pathway concept to the entrepreneur
• Why did the entrepreneur choose this pathway?
• What qualities/characteristics does this entrepreneur have that lead to his/her success/failure in this pathway?
Entrepreneur Before They Started the Venture
• What is the entrepreneur's educational background?
• What is the entrepreneur's previous work experience (before starting the venture)?
• Did the entrepreneur have any role models when growing up?
• Did the entrepreneur do entrepreneurial things as a youth?
• When did the entrepreneur know he/she wanted to be an entrepreneur?
• Did the entrepreneur have parents that were entrepreneurial?
Entrepreneur at the Time He/She Started the Venture
• What was the entrepreneur's primary motivation for starting a business?
• What were the factors that led him/her to start the venture?
• What were the entrepreneur's goals at the time they started the venture?
• What sort of beliefs did the entrepreneur have (e.g., about employees, partners, debt, etc.)?
• Did the entrepreneur seek to establish a "lifestyle" business, a "rapid growth" business, or what? Did their growth orientation change over time?
• What sort of resources (not just financial) did the entrepreneur have when they started the venture? What sort of network did they have? Were there any especially creative things they did to come up with the needed resources?
• How concerned was the entrepreneur with control when starting the venture? Explore their need for control (of the venture, of people, of decision-making).
• What was the entrepreneur's risk orientation when they started the venture?
• Did the entrepreneur write a business plan?
• Did the entrepreneur feel prepared to start the venture at the time he/she started it?
• How long was a typical work day and work week when the entrepreneur first started the venture?
Entrepreneur as She/He Grew the Venture
• How have the entrepreneur's goals & values changed since starting the venture?
• Did entrepreneur's risk orientation change as the venture grew?
• Did entrepreneur's need for control change as venture grew?
• Did the typical work week change as the venture grew (in terms of how much time the venture required and in terms of how the entrepreneur allocated his/her time)?
• Did entrepreneur make assumptions when they first started out that subsequently proved to be wrong? What sorts of insights were gained?
• What key mistakes did the entrepreneur make along the way? What were some of the key lessons learned? (ask about their greatest moment and their worst moment)
• Were there some critical points in the development of the venture when the venture almost failed, or when the entrepreneur found himself/herself at a critical crossroads in terms of some vital decision or issue that had to be addressed in a certain way or the venture would have failed?
Entrepreneur Today and Tomorrow
• What would the entrepreneur do differently if they had it all to do over again?
• What key personal characteristics does the entrepreneur see in himself or herself that were especially critical for achieving success with this particular venture?
• What are the entrepreneur's plans for the future in terms of the venture?
• What is the entrepreneur's "exit strategy" or do they have one?
• What advice, based on his/her own experience, does the entrepreneur have for a student interested in starting a venture today?
Value Proposition
Product/Service
What products and/or services are provided? What are the major features?
o Describe the environment (size, décor and layout, etc.).
o Where is it located?
o How is the product/service produced and delivered?
o Collect copies of brochures, menus, price lists, advertising and promotion material
o Do your observations confirm the owner's description?
Target Market
Who does the owner consider to be the target market? Why?
o Demographics (gender, sex, age, race, education, occupation or profession, income, location, etc.)
o Psychographics or life style (attitudes, beliefs, opinions, interests, values, etc.).
o Social status: infers certain behavior (e.g. middle class values education, family activities, etc.)
How are buying decisions made?
o Who makes the decision?
o Who influences the decision?
o Are buying decisions based primarily on price, quality, service, convenience, or other?
o How frequently is the product/service purchased?
o Do your observations confirm the owner's description?
Unique Benefits
What does the owner consider the major benefits to the target market of the product/service? Why?
How are these benefits unique? What company does the owner consider to be the major competitor?
Do your observations confirm the owner's description?