Discussion:
1. What is the problem or issue that necessitates such an article be written?
2. Diagnose the Fundamental Structure of the Negotiation
3. Identify and Work the BATNA
4. Be Willing to Walk Away
5. Master Paradoxes
6. Remember the Intangibles
7. Actively Manage Coalitions
8. Savor and Protect your Reputation
9. Remember that Rationality and Fairness are Relative