1. Define strategy.
2. Describe two generic strategies.
3. What are the four key perspectives in the balanced scorecard?
4. What is reengineering?
5. Describe three features of a good balanced scorecard.
6. What are three important pitfalls to avoid when implementing a balanced scorecard?
7. How does an engineered cost differ from a discretionary cost? Are these strategic costs?
8. Define SMA.
9. Why is SMA practice organisation-specific?
10. What affects SMA's potential?