Develop a product launch plan for two markets: domestic and international.
Write a paper of no more than 3,500 words explaining each of the following elements in your team's Product Launch Plan:
- Product or service description
- Product or service positioning
- Targeting
- Market needs, potential and growth
- Environmental scan and company SWOT analysis-include analysis from both countries chosen
- The competition
- Marketing objectives and marketing strategy
- Pricing
- Key issues related to ethics and social responsibility for the new product or service
- Marketing communication, including public relations and how the organization must address the key issues identified as they relate to ethics and social responsibility for the new product or service
- Distribution strategy: domestic and international market entry
- Financial information: a budget showing product launch expenses and a unit forecast by quarter for three years
- Marketing research conducted for the plan
Format your paper consistent with APA guidelines.