Answer the following questions.
Question1) What role does technology plays in Tourism Marketing? Describe with the help of suitable examples.
Question2) What do you mean by Alternative and Supplementary accommodation? What are the different types of alternative and supplementary accommodations available?
Question3) What do you understand by Marketing Research? Describe its scope and different sources of information.
Question4) Explain in detail the variables of Competitive Analysis.
Question5) With the help of examples describe the developmental role played by NGOs in the area of tourism
Question6) Define product. Identify the factors which influence product formulation in tourism.
Question7) Explain the following:
a) Quantitative and Qualitative analysis
b) Factors influencing Tourism Forecasting
c) Trade Fairs and Travel Marts
Question8) Why Fifth p is essential in Tourism Marketing? How Fifth P could be used in designing Marketing Strategies?
Question9) How shopping, education and culture could be marketed as tourist attractions. Highlight the drawbacks while marketing these products.
Question10) With the help of examples describe different elements of Promotional Mix.