Scenario: You have been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's launch of the new car seat sensor product. Your marketing team's mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that the car seat sensor is viable and will meet the company's goals.
Backround information for the car seat sensor. The car seat sensor will work with any car seat and it is designed to send an alert through the app if you somehow walked away with the child still in the vehicle.
1. Based on the scenario, Identify your target market and what segmentation criteria you used to identify it.