Problem:
The company founder is very impressed with the information you provided to him about your selected region. Based on this, he has asked that you move forward and develop a marketing research proposal to determine whether the company should pursue the development of exercise equipment for the consumers in that market. At this point, you are not concerned with specific product features, just the feasibility of creating a position for the company in the country or region that you have selected. Consider how much of the recently developed information will be applicable to this project and what new information will be required.
Develop a research proposal in the form of a PowerPoint presentation. Your proposal should outline and provide recommendations for the following areas:
- Problem statement
- Research objective(s)
- Research design
- Data collection methods
- Data analysis plan