Assignment:
Assume that your firm recently gave you a new marketing assignment. You are to head up development of a distribution plan for a new product line—a series of do-it-yourself instruction videos for home gardeners. These videos would show consumers how to plant trees, shrubbery, and bulbs; how to care for their plants; how to prune; and so on. You know that as you develop a distribution plan it is essential that you understand and consider a number of internal and external environmental factors. Make a list of the information you will need before you can begin to write the distribution plan. How will you adapt your plan based on each of these factors?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.