Preparation of a strategic plan for JetBlue.
A strategic analysis of all or a selected part of JetBlue
Development of a case study of all or a selected part of JetBlue
Development of an intervention, such as a workshop or training activity, that is broad- based enough to demonstrate the program-level outcomes.
Development of a consulting report on a problematic issue within JetBlue provided that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how the proposed project satisfies the requirement of demonstrating the program-level outcomes.
When choosing your topic, keep in mind that your capstone project must result in recommendations, next steps, or some other type of actionable, evidence-based take-aways for the reader or subject of the project.