Topic: Case Study: The Creative Design Group, Part I and II (affinity diagram and tree diagram)
Description:
Case Study: The Creative Design Group, Part I and II (affinity diagram and tree diagram)
Instructions:
Case study that focuses on the development of an affinity diagram and tree diagram. Read “Case – The Creative Design Group” in the attachment, Part 1 and 2. Complete the following for each part:
Part 1: Develop an affinity diagram that captures the major organizational features and issues. How could this diagram help Trendy develop a three- to five-year strategic plan for CDG?
Part 2 Assignment:
Develop a tree diagram, starting with “Develop action plans” as the main theme. At the next level, include the two main issues. One, for example is, “Develop a plan to meet competition.” Then break out each of the issues into two or three feasible proposals, such as “Make advertising more effective,” under the previous item of “Develop a plan to meet competition.” Finally, add another level of specificity with two to four items, such as: “Place ads in business newspaper,” “Redesign Web page,” and so on, under the “Make advertising more effective” item.