Problem:
Pinquitos (tiny pink beans) seasoned with garlic and herbs have long been a favorite dish at ranches around Santa Maria, California. Susan Righettis decided to market this traditional treat nationally under the brand name Susie Q. She sells a package of dried pinquitos beans and a dehydrated seasoning mix to use when cooking. Discuss the five major decisions that she had to make when developing the advertising program for Susie Q.
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall - MBA