Solved: Developing the ability to survive independently, Marketing Management

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Developing the ability to survive independently

Assignment:

Proton was unable to succeed in obtaining the desired technology from its Japanese partner, or in developing the ability to survive independently and compete effectively, especially in the international market. On your own perspective, what are the contributing factors to illustrate what will happen to a business when it is over-protected, and when business decisions are not made on merit-based principles?

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Marketing Management: Developing the ability to survive independently

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