Problem: Taco Bell developed its "Taco reBELL" campaign in response to Multiple Choice some consumers reserving tacos for a single day of the week, Tuesdays. the incredible success of its previous novelty tacos; it launched a new bell-shaped one. the introduction of plant-based proteins at others fast-food restaurants. bullying in schools; it created a way to reward those who intervene. declining sales during the evening meal; it promotes Taco Bell as a great date night.