Developing recommendations for trade sales promotion


Assignment:

Assume that you are a member of the marketing department for a firm that produces several brands of household cleaning products. Your assignment is to develop recommendations for trade sales promotion activities for a new laundry detergent. Develop an outline of your recommendations for these sales promotions. In a role-playing situation, present and defend your recommendations to your boss.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Developing recommendations for trade sales promotion
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