1. Identify a business who's Mission and/or Vision Statement has impressed you. Identify how the firm has carried it out.
2. What are some of the potential difficulties in approaching strategic planning from a balanced perspective? Isn't financial performance still the most important perspective to take in planning? Explain.
3. Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because, if the strategy is flawed, its implementation doesn't matter.