PROBLEM: You are a member of a team that has been assigned to develop marketing strategies for the company's home office computing product lines:
- Desktop PCs
- Notebook computers
- Handheld minicomputers
Choose one of these product lines and describe how you would market the product to any three of the following groups:
- Yourself
- Your parents
- Your children or,
- Your grandparents
Decide whether it would be best to:
- Target all three generational groups
- Specialize on one group
Explain your decision. If you select the option to specialize on one group, identify the group and explain why you selected it.