Details: How can IPT use technology such as Internet, CRM tools, and databases to develop long lasting profitable customers? Think not only in the present, but also in the future, keeping in mind potential partnerships and regional to national expansion. Consider both retail and commercial markets.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
Objective: Use effective communication techniques.
Apply marketing concepts to various business scenarios.