Developing an international growth strategy, Other Subject

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Developing an international growth strategy

Case Scenario: Developing an International Growth Strategy at New York Fries

(This case study will be over Units 5, 6, 7 & 8)

Q1. What is NYF's current business level strategy? Provide support for your answer.

Q2. What were NYF's motives for internationalizing?

Q3. What do you think were the key lessons from NYF's expansion into Australia and South Korea?

Q4. What alternatives are available to NYF? Use a decision matrix to evaluate the options. What would you recommend? Fully explain the criteria and ranking you have selected for your matrix.

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