Developing an integrated csr strategy


See the given link for the case study: xa.yimg.com/kq/groups/22486935/1907636323/.../NewbalanceCSRcase.pdf

You must cite all facts from the case study itself. In addition to citing from the case study, you must also cite at least two other resources.

Introduction

- Provide a synopsis of the company and the case.

Strengths and Weaknesses

- Identify key strengths and weaknesses in each of the following categories:

-> Overall Governance
-> Products and Services
-> Operations
-> Community Support

Analysis

- Analyze the strengths and weaknesses identified; select two to three areas for New Balance to focus on and develop a CSR strategy that is integrated with the business strategy.

Implementing CSR

- List the key steps for implementing an integrated CSR strategy. Who should be involved? What should the communication plan consist of? What resources are needed? What is the timeline? What are the measures of success? What are other important items to include?

Conclusion

- Summarize the most important elements addressed in this analysis.

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Strategic Management: Developing an integrated csr strategy
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