Developing an integrated approach to marketing a product, service, or idea ensures that the 4 Ps are compatible. There are some products whose value or utility are challenging to define and must be remarketed to existing or new target audiences. How would you market the common pencil, not the mechanical pencil, but a common ordinary pencil? Make sure you include a discussion on each of the 4 Ps. What kind of marketing tactic would you use to get consumers to purchase it and why? What would you include in the marketing mix?