Solved: Developing an initial sales promotion schedule, Marketing Management

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Developing an initial sales promotion schedule

Problem:

Develop an initial sales promotion schedule. The product is a vegetarian burger made out of soy beans for a domestic market only, not international. The company is McDonalds. The intention is to market the product towards a vegetarian consumer in addition to customers seeking a healthier fast food option.

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Marketing Management: Developing an initial sales promotion schedule

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