Developing an Advertising Campaign
Resource: Analysis: GEICO televisioncommercials try to appeal to wide audience/Audio File: Day to Zy
Listen to the Audio File, Day to Zy, byclicking on the Electronic Reserve Reading link located under Week 8 on theMaterialspage of your student website.
Describe the steps a company must considerwhen developing their own advertising campaign, keeping some of the key pointsof the story in mind.
Your answer should be 200-300 words in length,posted as an attachment in theAssignments link of the ecampus.