Developing a series of commercials


You have been hired as a consultant by an advertising firm that is developing a series of commercials about a family-oriented theme park. The commercials will target family members at various life stages.

Describe each stage of Erikson's theory.

Include in your description an analysis of a character that best represents each stage of life. The character can be from television show, a movie, or a literary character from a book.

Explain how each character represents the stage, and how the character resolves conflict.

Your deliverable to the advertising firm will be a 2-3 page report with your research results.

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Other Subject: Developing a series of commercials
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