Assignment:
Q1. Develop a semantic differential scale that can identify the perceptual profile differences between Outback Steakhouse and Longhorn Steakhouse restaurants.
Q2. Design a behavioral intention scale that can answer the following research question: “To what extent are college students likely to purchase a new automobile within six months after graduating?” Discuss the potential shortcomings of your scale design.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.