Problem:
EasyWare is a new start-up software development company which designs, develops, and sells applications for use on iPhone, iPod Touch and Android devices. The company was founded solely for the purpose to create applications for iPhone, iPod Touch, and Android devices. The applications currently being developed are utility applications which are designed to help the average person deal with difficult issues and problems which arise in life. EasyWare's applications are different from their competitors in which the company takes a real life approach to each of its applications with the ultimate goal of making life easier for the application's users.
In the start-up process, EasyWare needs to complete the following:
Write a word paper in which you explain the importance of your selected business's vision, mission, and values in determining your strategic direction. Include the following:
Q1. Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
Q2. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
Q3. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
Q4. Analyze how the vision, mission, and values guide the organization's strategic direction.
Q5. Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.