Developing a marketing strategy for a service business


Problem:

I need assistance developing a marketing strategy for a service business which I will (Circuit City) manage. That is to say, you are to assume that you will be free to start a one-person business and are to examine yourself, develop a service business concept (for profit) which you will provide, and develop a marketing strategy for it. You can assume that this will be a one-person business consisting of you alone, or that you will employ others.

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Marketing Management: Developing a marketing strategy for a service business
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