Assignment:
Conducting a SWOT analysis is essential in developing a good marketing plan. Business owners and managers must focus on the strengths and opportunities to maximize resources and gain competitive advantages.
- The strategic goal involves accomplishing these objectives while avoiding weaknesses and threats. Please read the company profile article on Spartan Stores®, Inc. (found in Kaplan Online Library).
- Briefly discuss the strengths, weaknesses, opportunities, and threats (SWOT) noted in the Spartan Stores, Inc. article and discuss some areas that could be improved.
Use the following reference: SWOT Analysis. (2012). Spartan Stores, Inc. SWOT Analysis, 1-9. Retrieved from Business Source Complete database.