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Developing a good marketing plan

Assignment:

Conducting a SWOT analysis is essential in developing a good marketing plan. Business owners and managers must focus on the strengths and opportunities to maximize resources and gain competitive advantages.

The strategic goal involves accomplishing these objectives while avoiding weaknesses and threats. Please read the company profile article on Spartan Stores®, Inc. (found in Kaplan Online Library).
Briefly discuss the strengths, weaknesses, opportunities, and threats (SWOT) noted in the Spartan Stores, Inc. article and discuss some areas that could be improved.

Use the following reference: SWOT Analysis. (2012). Spartan Stores, Inc. SWOT Analysis, 1-9. Retrieved from Business Source Complete database.

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