Developing a campaign plan for a sandbox program


Assignment Task:

When developing a campaign plan for a Sandbox Program in a famous school, the primary audience is academics at the universities and the students and industry partners are secondary. What are the resources available? Are there additional resource requirements? What assets are required to execute the plan?

  • An indicative budget on key creative assets needed to be produced. Provide approximate spend on activities required across See, Think, Do and Care stage. The budget is $10,000.
  • Budget must be based on industry costings (e.g. obtain quotes of costings and/or use estimates based on industry standards/pricing).

 

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Other Subject: Developing a campaign plan for a sandbox program
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