Assignment: Product Marketing Project - Value Propositions And Customer Relationships
Now that you have selected a product, target market, and explored the industry it's time to think about how you will communicate value to that market. For this piece of your project provide the following:
• Develop a value proposition, the value delivery system, and the touch points your customer will encounter.
• Develop two customer relationship management programs you might use. For example some firms use rewards programs as part of their customer relationship program.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.