Assignment: INTEGRATED MARKETING ESSAY
Develop a three page Integrated Marketing Communications Plan for the AMAZON ALEXA. Include the following components with your plan:
o Current Situational Analysis
o SWOT Analysis
o Marketing Objectives
o Target Market
o Marketing Strategies
o Marketing Tactics
o Implementation
o Evaluation of Performance
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.