Assignment: Segmentation, Targeting, And Positioning
Put yourself in the position of an entrepreneur who is developing a new self-propelled, robotic lawn mower, similar to the Roomba robotic vacuum cleaner, to introduce into the market. Develop the targeting strategy for marketing the new product. Be sure to discuss: 1) characteristics of the segment(s) you might choose as the target market 2) why the target market(s) is/are attractive.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.