Homework: Marketing Mix
Length: 3 to 5 Pages.
Read to develop a scope of work.
o Develop the marketing mix of your product or service.
o Describe each of the P's of your marketing mix (do not define the P's, as in the textbook definition. Keep the discussion about the P's in YOUR marketing plan).
Then, use this information to create a table or illustration that presents the marketing mix and how it will be operationalized in the marketing plan. The marketing plan is a playbook, so be very specific about how each P will be operationalized in the marketing plan.
Be sure to explain the table in a detailed narrative. Do not leave the interpretation of the table to the reader to discern. Always explain the takeaways you want the reader to comprehend.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.