Homework: Developing the Marketing Mix
Overview
For this homework, you will conclude your marketing plan by developing your hypothetical company's pricing and distribution strategies and integrated marketing communications plan. Note: You should make all assumptions needed for the completion of this homework.
Boma Health Solutions (business that was created for this course). Please use the template that is provided in the link under the instructions.
Instructions
Create the third part of your marketing plan in 6 to 8 pages using the Marketing Plan Template:
i. Explain how you will use the feedback you received of your marketing plan to improve your plan.
ii. Develop the company's pricing strategy including a rationale for the approach you have chosen.
iii. Develop the company's distribution strategy, including a rationale for the approach you have chosen.
iv. Develop the promotional mix (message, media, sales promotion, personal selling) appropriate for the target market.
v. Develop your online and direct marketing plan most relevant for your product or service and target market.
vi. Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and target market.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Feedback.rar