Homework: Marketing Plan
Length: 8 to 12 pages.
Overview
For this homework, you will conclude your marketing plan by developing your hypothetical company's pricing and distribution strategies, and integrated marketing communications plan.
Note: You should make all assumptions needed for the completion of this homework.
Instructions
Create the third part of your marketing plan in 8 to 12 pages:
• Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.
• Develop the company's pricing and distribution strategy.
• Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.
• Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.
• Develop your online and direct marketing plan most relevant for your product or service and audience.
• Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.