Homework: Your Marketing Plan
Overview
For this homework, you will conclude your marketing plan by developing your hypothetical company's pricing and distribution strategies, and integrated marketing communications plan.
Instructions
Create the third part of your marketing plan in 8 pages:
• Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.
• Develop the company's pricing and distribution strategy.
• Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.
• Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.
• Develop your online and direct marketing plan most relevant for your product or service and audience.
• Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.
• Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product or service.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.