Effectively communicating with consumers and retailers is essential for Blue Mountain. Information about the company, our products and spring water in general, is provided via the Internet, direct mailings and personal contact. Blue Mountain strives to promote the value and benefits of its high-quality spring water products. Our slogan "Blue Mountain is Nature's Fountain!" has received high recognition ratings by consumers and retailers. 1. Describe what brand mark, packaging, and overall trade dress to use to develop a strong brand identity for Blue Mountain Spring Water.