Question: Suppose you work at a marketing firm that is developing a promotional campaign for a new national restaurant chain. The restaurant is called "Big Bunny" and sells low-cost fare aimed at families and children. The mascot is the Big Bunny, a friendly rabbit who loves to eat. The in-store experience will include an employee dressed as Big Bunny. Which technique could add conflict to the in-store experience? Have Big Bunny's arch-nemesis visit the store every 30 minutes Include children's toys in each meal sold Add funny illustrations to Big Bunny's satchel Show Big Bunny advertisements on screens as people wait to order