Homework: SSM Project
You may submit a typed paper or a PowerPoint presentation containing the following information:
• Introduce your provider and provide background information (1-2 pages/slides).
• Based on the information gathered, develop a SWOT analysis in a chart or list format. Please include:
o Two strengths of your provider.
o Two weaknesses of your provider.
o Two opportunities for your provider.
o Two threats to this provider.
• Provide reasoning and support for your analysis (minimum of two sentences per part of the SWOT analysis for a total of 8 sentences).
• Develop one marketing flyer directed to a particular segment of the provider's market that highlights its strengths.
• Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your homework. For help with research, writing, and citation, access the library or review library guides.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework is:
o Develop a marketing flyer for a healthcare provider that is informed by a SWOT analysis.
Reference
o Sharon B. Buchbinder. 2021. Introduction to Health Care Management. Jones & Bartlett Learning 4th edition.