Assignment task:
Purpose
Apply course concepts to identify an enhanced grocery product, and an appropriate target audience, and develop marketing strategies for a Canadian launch in Jan. 2024. The product idea must offer the target audience real benefits/value not currently available in the Canadian marketplace.
Goal
Each team will produce a "pitch deck' (PPT) that to convince the product manufacturer of strong link between the proposed product and your target audience. A customized launch strategy using the 4Ps will also be presented.