SegmentationResources
- Discussion and Participation Scoring Guide.
- MBA6012 Course Alignment Map.
Activity Context
This discussion helps you develop the skills to master the following course competencies:
- Develop innovative and sustainable solutions to strategic marketing challenges.
- Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This discussion helps you develop the skills to master the following objective:
- Develop familiarization with marketing segmentation techniques.