Assignment
Thirst Quenching Company plans to introduce a new soft drink and has asked you to conduct focus groups among heavy soft drink users.
For your initial post, address the following:
Do you think a focus group is the appropriate data collection method to use in this scenario? Why or why not?
Develop five focus group questions you would ask this audience of heavy soft drink users.
What other data collection method would also be helpful in learning more about this new product? Why?
For your reply post, reply to a classmate who suggested a different data collection method than the one you suggested in point #3 above. Discuss whether you think the classmate's suggested method would be effective or not, and why.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.